Healthy Granolar Bars

Applying the knowledge gained from snack motivators, it was clear to position the product along the path more suitable for the typical South Asian Canadians. The target market displays a clear preference for quality, affordability and branding. Using the positioning strategy of quality and price should appeal reasonably well with the market. The product can be eaten at any time of the day; however, the statistics have shown greater consumption is done in the morning and afternoon. We suggest careful consideration on the positioning strategy in the new market. Due to the collective nature and background of the target market, negative word of mouth communication about the product can spread very quickly and may significantly hurt the brand and the company’s image in the long run.

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